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Merchant-side, read sideways for demand signal
Shopify's own newsletter of founder stories and commerce trends.
WeeklyFirst issue 20 October 2025FreeShopifySubstack
Also from Shopify: DotDev, Shopify Partner Meetup Warsaw, Shopify Unite
Written by Shopify about independent brands, most of them selling on Shopify. Each post is a founder interview, a store profile or a trend piece, such as funding, supply chains or holiday prep. It started in October 2025 and posts about twice a week. It is written for merchants, not app vendors. For an app vendor it shows how Shopify wants to talk to merchants, and which kinds of founders it puts in front of them. Free, with no paid tier.
Watch for. Shopify's own publication, so it is marketing for the platform and does not criticize it. The founders it features are mostly Shopify merchants. It says weekly but posts about twice a week. Its claim of "trillions of data points" is its own, and no data is published with the posts.
Entry last checked 28 October 2026.
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