# In Stock

Source: watchfor.tools, an independent directory for people who build Shopify apps. No paid placement, no affiliate links. Not affiliated with Shopify.
Canonical: https://watchfor.tools/newsletters/instock

Summary: Shopify's own newsletter of founder stories and commerce trends.
Shelf: Merchant-side, read sideways for demand signal
Cadence: Weekly
First issue: 20 October 2025
Free: yes
Publisher: Shopify (https://watchfor.tools/owners/shopify)
Also from Shopify: DotDev (https://watchfor.tools/events/dotdev), Shopify Partner Meetup Warsaw (https://watchfor.tools/events/shopify-partner-meetup-warsaw), Shopify Unite (https://watchfor.tools/events/shopify-unite)
Platform: Substack
Subscribe: https://shopify.substack.com/
Entry last checked: 28 October 2026

## Description

Written by Shopify about independent brands, most of them selling on Shopify. Each post is a founder interview, a store profile or a trend piece, such as funding, supply chains or holiday prep. It started in October 2025 and posts about twice a week. It is written for merchants, not app vendors. For an app vendor it shows how Shopify wants to talk to merchants, and which kinds of founders it puts in front of them. Free, with no paid tier.

## Watch for

Shopify's own publication, so it is marketing for the platform and does not criticize it. The founders it features are mostly Shopify merchants. It says weekly but posts about twice a week. Its claim of "trillions of data points" is its own, and no data is published with the posts.