Ali A., who maintains watchfor.tools

Ali A.

Head of Partnerships & Strategic Accounts, Fast Bundle

I work on the vendor side of the Shopify ecosystem. At Fast Bundle, a bundling app with 3,500+ merchant reviews, I run partnerships and strategic accounts. Before that, I led key account management there, with a portfolio of +1,000 Shopify Plus accounts.

Most of the job is conversations. With merchants about what they are trying to sell. With agencies about whether a partnership is real or just polite. With other app vendors about where our products meet. I built the company’s first affiliate program and its partner channel, and I set up the offshore support operation in Yerevan.

This directory started as a list for myself. Over the past year, I kept noticing new tools launching for people who build Shopify apps. Keyword trackers, store databases, affiliate platforms, and analytics.

Good tools, mostly. But working out which one to use meant twelve browser tabs and a lot of guessing, and the comparison pages were all written by vendors selling one of the options.

So I kept notes. Then the list got long enough to publish.

The part I did not expect is how fast it grew once other people found it. Most of the tools on it now came from someone else: a suggestion, a founder pointing me at a competitor, one tool’s comparison page leading to four more. I thought I had found almost all of them. I was not close.

Every entry carries a plain note on what to watch out for, including who owns what. A surprising number of these share owners, and the directory lists no affiliate links and nothing paid for placement.

If you build something in this ecosystem, or you think something belongs in the directory, get in touch.

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