CPGD

Merchant-side, read sideways for demand signal

Interviews and analysis from the consumer brand-building side of the ecosystem.

Newsince Feb 2026FreeCPGDSubstack

From the team behind the CPGD Brand Builder Directory, which lists several hundred agencies and studios that build consumer brands. The newsletter covers what is coming in consumer and talks to the people building it. Small and young: launched early 2026 with hundreds of subscribers by their own description. Relevant here sideways, as a view of the brand and agency layer rather than the app layer, which is where partner and referral relationships come from.

Watch for. The smallest entry in this section and the least established. Cadence and issue count are not published in a readable form, so consistency is unproven. Sits alongside a directory business, so it functions partly as distribution for that.

cpgdxyz.substack.com

Entry last checked 17 September 2026.

Related newsletters

  • ECDB

    Weekly ecommerce market data and analysis from a transaction-data company.

  • DTC Newsletter

    Daily DTC operator newsletter, 155,000+ readers, written for the merchants your app sells to.

  • Retail Insider

    Canadian retail industry trade press, daily.

  • Operators

    Four nine-figure DTC founders writing about running their own brands, weekly.