Bylders
Merchant-side, read sideways for demand signal
Weekly growth tactics for founders and operators of Shopify brands.
WeeklyFreeby Parker Burr and Graham WelterByldersbeehiiv
Written by Parker Burr and Graham Welter for people who run DTC brands on Shopify. Each issue takes one topic: Black Friday planning, pricing, ad creative, retention, AI shopping agents, or a brand's sale. Older posts reviewed apps for merchants and offered reader deals on tools. An app developer reads it to see what DTC operators are told to buy and do. It also sells sponsorships, so it is a way to reach them.
Watch for. Both authors sell services to the brands who read it. Parker Burr founded Evana, a tariff refund service, and an issue promotes it with a disclosure. Graham Welter's issues describe the agency Pixel Theory as "we" and invite brands to meet. Sponsorships are sold through beehiiv with no published rates. The subscriber count is its own claim: 50,000+ on the homepage, 15,000+ in an older post.
Entry last checked 13 November 2026.
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