WORLDEF Dubai 2027
Upcoming26 to 28 Jan 2027
Dubai CommerCity, Dubai, UAE
a middle east ecommerce expo with a free general pass
by WORLDEF (Incmice)18,000+ attendees, by the organizer's countEcommerce and marketplaces, Middle EastFirst held 2024
Also from WORLDEF (Incmice): WORLDEF Istanbul 2027, WORLDEF Prime Antalya 2026
Who it is for. Marketplace operators, retail brands, technology and logistics companies
For an app vendor. Not built for app vendors. Worth it only to meet the people who are there.
Watch for. General entry is free, with Executive passes from $199 and VIP from $999. Marketplace-led, with Amazon, Alibaba and noon among the partners, so Shopify's share of the attendees is small.
Dates last checked against the organizer's site 13 October 2026.
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