# WORLDEF Dubai 2027

Source: watchfor.tools, an independent directory for people who build Shopify apps. No paid placement, no affiliate links. Not affiliated with Shopify.
Canonical: https://watchfor.tools/events/worldef-dubai

Status: Upcoming
When: 26 to 28 Jan 2027
Where: Dubai CommerCity, Dubai, UAE
Organizer: WORLDEF (Incmice) (https://watchfor.tools/owners/worldef)
Also from WORLDEF (Incmice): WORLDEF Istanbul 2027 (https://watchfor.tools/events/worldef-istanbul), WORLDEF Prime Antalya 2026 (https://watchfor.tools/events/worldef-antalya)
Attendees: 18,000+, by the organizer's count
First held: 2024
Focus: Ecommerce and marketplaces, Middle East
Summary: a middle east ecommerce expo with a free general pass
Who it is for: Marketplace operators, retail brands, technology and logistics companies
For an app vendor: Not built for app vendors. Worth it only to meet the people who are there
Event site: https://worldef.com/events/worldef-dubai-2027/
Dates last checked against the organizer's site: 13 October 2026

## Watch for

General entry is free, with Executive passes from $199 and VIP from $999. Marketplace-led, with Amazon, Alibaba and noon among the partners, so Shopify's share of the attendees is small.