# BuiltWith

Source: watchfor.tools, an independent directory for people who build Shopify apps. No paid placement, no affiliate links. Not affiliated with Shopify.
Canonical: https://watchfor.tools/tools/builtwith

Category: Store databases (https://watchfor.tools/categories/storedb)
Summary: Technology lookup for any site on the web, Shopify or not.
Price: Free lookups, then $295 / $495 / $995 a month
Free plan: yes
Owner: by Andrew Rogers and Gary Brewer
Scope: not Shopify-only
Launched: 2007
Website: https://builtwith.com
Entry last checked: 6 November 2026

## Description

A technology index, not a Shopify database. By its own count it tracks 127,605 internet technologies, with 20 years of adoption history, 26M ecommerce sites and 6,672,791 live Shopify sites. It counts Shopify Plus at 115,773 and Shopify B2B at 33,291. What it gives an app developer that Store Leads and StoreCensus cannot is coverage outside Shopify. It finds merchants running WooCommerce, BigCommerce, Magento or Salesforce Commerce, which is the migration conversation, and the one segment a Shopify-only database cannot show by design. It also reads a prospect's whole stack, not only what is installed on the store. That covers the ESP, the analytics, the payment processor, the CDN and the ad pixels. The free account does single-site lookups forever, with no expiry, which covers checking one prospect before a call. Lists, exports and the API need a plan. BuiltWith Pty Ltd in Sydney, independent of everything else in this directory.

## Watch for

Its Shopify detail stops one level above where an app developer works. Its own Shopify page breaks the platform into products and more than 40 themes, and lists no individual app detection anywhere. This category exists for one question: which stores run my competitor. Store Leads answers it with 8,127 tracked apps and install dates, and this does not appear to answer it at all. Price is the other half: $295 a month is the floor, against $75 for Store Leads and $49 for StoreInspect Pro. That tier buys 2 technologies, 2 keywords and 2 reports, unlimited anything starts at $495, and a second seat at $995. There is no free trial either, only the permanent single-site lookup, so there is no way to test a segment at volume before paying. Buy it for the merchants who are not on Shopify yet: everything it does inside Shopify is cheaper and deeper two rows up.

## Profiles

- LinkedIn: https://www.linkedin.com/company/builtwith
- X: https://x.com/builtwith
- GitHub: https://github.com/builtwith

## Compare

- All alternatives to BuiltWith: https://watchfor.tools/alternatives/builtwith
- BuiltWith against CartInsight: https://watchfor.tools/compare/builtwith-vs-cartinsight
- BuiltWith against StoreCensus: https://watchfor.tools/compare/builtwith-vs-storecensus
- BuiltWith against StoreInspect: https://watchfor.tools/compare/builtwith-vs-storeinspect
- BuiltWith against StoreRadar: https://watchfor.tools/compare/builtwith-vs-storeradar
- BuiltWith against TechLeads: https://watchfor.tools/compare/builtwith-vs-techleads
- BuiltWith against Alert Commerce: https://watchfor.tools/compare/alertcommerce-vs-builtwith
- BuiltWith against ECDB: https://watchfor.tools/compare/builtwith-vs-ecdb
- BuiltWith against EcomAudience: https://watchfor.tools/compare/builtwith-vs-ecomaudience
- BuiltWith against etailinsights: https://watchfor.tools/compare/builtwith-vs-etailinsights
- BuiltWith against SellerCenter: https://watchfor.tools/compare/builtwith-vs-sellercenter
- BuiltWith against Shoplist: https://watchfor.tools/compare/builtwith-vs-shoplist
- BuiltWith against Store Leads: https://watchfor.tools/compare/builtwith-vs-storeleads
- BuiltWith against Winning Hunter: https://watchfor.tools/compare/builtwith-vs-winninghunter

## Related tools

- HeyApps (App Store data, both in Store databases): A free explorer of the whole App Store: apps, full review text, rankings and the merchants who wrote the reviews. https://watchfor.tools/tools/heyapps
- Store Leads (Store databases): 13.7M stores, app install and uninstall history, HubSpot native. https://watchfor.tools/tools/storeleads
- StoreCensus (Store databases): Cheaper store database with decision-maker contacts built in. https://watchfor.tools/tools/storecensus
- StoreInspect (Store databases): Shopify store database, filtered by the apps each store already runs. https://watchfor.tools/tools/storeinspect
- Shoplist (Store databases): Tracks Shopify brands by app stack and changes. https://watchfor.tools/tools/shoplist
- Alert Commerce (Store databases): Buying-signal alerts on Shopify stores, with the contact attached. https://watchfor.tools/tools/alertcommerce
- CartInsight (Store databases): Store database priced by the lead rather than by the seat. https://watchfor.tools/tools/cartinsight
- etailinsights (Store databases): Retailer contact database, sold through a demo rather than a signup. https://watchfor.tools/tools/etailinsights