# The Shopify App Show

Source: watchfor.tools, an independent directory for people who build Shopify apps. No paid placement, no affiliate links. Not affiliated with Shopify.
Canonical: https://watchfor.tools/podcasts/shopifyappshow

Summary: weekly interviews with independent shopify app founders, plus short takes on shopify releases.
Shopify-specific: yes
Shelf: Made for app builders
Run: Weekly, with short mini episodes in between, 40 episodes
First episode: 1 February 2026
Typical length: About 22 minutes
Free: yes
Host: Martin Cox
Platform: Riverside, on YouTube and Apple Podcasts
Feed: https://api.riverside.fm/hosting/nnmoaAps.rss
Listen: https://www.youtube.com/@TheShopifyAppShow
Entry last checked: 31 October 2026

## Description

Started in February 2026, with 40 episodes by the end of October. The host, Martin Cox, says he has 14 years in the Shopify ecosystem. Most episodes are interviews of about 25 minutes with founders of small Shopify apps about how they build and grow. The show says it skips demos and pricing. Mini episodes test new Shopify releases, such as Shopify Canvas and shop.md. The autumn Global Compass series is written for merchants getting ready for Black Friday.

## Watch for

The host runs his own app company, Native App Co, and episodes advertise its apps: Stork Credit, Fish Wishlist, Product Pelican and Omnibus Owl. So the one show here made for app builders is also an app vendor's marketing. The Support Heroes, an outsourced support company listed in this directory, presents the show and is named in 31 of its 40 episodes. Its booking profile says a speaking fee may apply, so some interviews may be paid placements. Every figure about the host is his own.

## How a vendor gets on it

Its guest-booking profile on Talks.co is open for guests who build Shopify apps, with remote recording on weekdays. It says a speaking fee may apply and is negotiable. Episodes also carry sponsor reads. As of 31 October 2026.