# Shoptalk Europe 2027

Source: watchfor.tools, an independent directory for people who build Shopify apps. No paid placement, no affiliate links. Not affiliated with Shopify.
Canonical: https://watchfor.tools/events/shoptalk-europe

Status: Upcoming
When: 1 to 3 Jun 2027
Where: Fira Gran Via, Barcelona, Spain
Organizer: Shoptalk (Hyve Group) (https://watchfor.tools/owners/shoptalk)
Also from Shoptalk (Hyve Group): Shoptalk Luxe 2027 (https://watchfor.tools/events/shoptalk-luxe), Shoptalk Spring 2027 (https://watchfor.tools/events/shoptalk-us)
Attendees: 4,500+, by the organizer's count
First held: 2017
Focus: Retail and ecommerce
Summary: shoptalk's european edition, for senior retail and brand executives
Who it is for: Senior retail executives, brands, investors and technology providers
For an app vendor: Not built for app vendors. Worth it only to meet the people who are there
Event site: https://europe.shoptalk.com/
Dates last checked against the organizer's site: 7 October 2026

## Watch for

Same model as the US edition: free for qualifying retailers, paid for vendors, and the vendor price is not published. The audience is enterprise retail, not the Shopify app ecosystem.