# Ongefilterd: De feed die je webshop opvreet

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Canonical: https://watchfor.tools/events/ongefilterd

Status: Upcoming
When: 19 Nov 2026
Where: Heineken Experience, Stadhouderskade 78, Amsterdam, Netherlands
Organizer: De Nieuwe Zaak
First held: unknown, not published by the organizer
Focus: Social commerce and agentic AI in the customer journey
Summary: a free one-day dutch event for brands and retailers on social commerce and ai shopping agents, run by an agency
Who it is for: People who lead marketing or ecommerce at brands, retailers and wholesalers
For an app vendor: Not built for app vendors. Worth it only to meet the people who are there
Event site: https://www.denieuwezaak.nl/ongefilterd/de-feed-die-je-webshop-opvreet
Dates last checked against the organizer's site: 20 October 2026

## Watch for

Run by De Nieuwe Zaak, a Dutch agency that builds on BigCommerce, Shopify Plus and Intershop. The main sponsor is Commerce, the company behind BigCommerce, and one talk is theirs. It is for brands and retailers. The organizer says it may cancel sign-ups from outside that group, so an app vendor may be turned away. Entry is free, but a no-show costs €50. Signing up means agreeing to marketing email from both companies. The page is in Dutch.